Free Live webinar
Inside a Successful Shop: Where Process Meets Profit
Thursday, November 19, 2026 | 7 PM CST
Join us for a live look inside a successful auto repair shop built around Shop Fix Academy systems and training. See how the shop is organized, how work moves between the front counter and the bays, and how the team keeps customers informed and repairs on track.
Follow a repair order from check-in and write-up through dispatching, parts, diagnostics, repairs, and final quality control. See how the systems we teach work together—and where they could strengthen your own shop.
What You'll See in Action:
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Shop Layout
How the space is organized to help technicians work efficiently and keep repairs moving.
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Customer Experience
The process for building trust and keeping customers informed from check-in to pickup.
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Workflow and Production
How dispatching, parts, diagnostics, and repairs connect to keep technicians productive and jobs on track.
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Quality Control
The checks that help catch mistakes before the vehicle goes back to the customer.
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Consistent Standards
How clear expectations guide the team’s work at each step and support a more consistent, profitable operation.
MEET YOUR hoST
Michael has spent more than 25 years in the automotive industry, starting as a technician in his father’s Midas shops before moving into service writing and shop ownership. After purchasing Tommy’s Hi Tech Auto in Denton, Texas, he grew the business from $860K to $7.5M across two locations—all while building the systems to run his shops remotely.
He joined Shop Fix Academy as a coach in 2019 and became CEO in 2024, helping lead its growth to serve more than 1,100 shop owners nationwide. Known for his practical leadership and passion for problem-solving, Berg helps owners build profitable businesses, develop strong teams, and create lasting freedom.
For Berg, that freedom means more time with his wife, Jessie, and their four children. His mission is to help other shop owners achieve the same: a business that supports the life they want to live.
Michael Rosenberger
Shop Fix Academy CEO
Michael Rosenberger, affectionately known as "The Berg," has spent more than 25 years in the automotive industry...
He got his start as a technician in his father’s Midas shops and worked his way up through service writing and shop ownership. After purchasing Tommy’s Hi Tech Auto in Denton, TX, he scaled the business from $860K to $7.5M across two locations, including a European specialty shop in Plano. In 2019, Michael joined Shop Fix Academy as a coach while continuing to run his shops remotely. His practical leadership style, passion for problem-solving, and deep industry knowledge quickly earned him respect across the organization. In 2024, he stepped into the role of CEO, leading Shop Fix through rapid growth as it expanded to serve more than 1,100 shop owners nationwide.
Michael is proud of what he’s built, but his greatest joy comes from being a husband to Jessie and a dad to Wade, Ivy, Leo, and Owen. He loves playing pickleball, early morning routines, and family trips. He’s especially grateful that entrepreneurship has given him the one thing he values most—more time with his family. His mission is to help other shop owners do the same: grow strong businesses, lead with integrity, and create freedom through smart systems and solid leadership.