Free live webinar

Where’s the money?

turn your p&L into a roadmap for a more profitable shop

Thursday, September 24, 2026 @ 7:00 PM Central

For most shop owners, the problem isn't a lack of marketing. It's knowing where to spend your time and money to get the best return. If you've ever invested in Facebook ads, Google, direct mail, or other marketing efforts and wondered where the return went, this webinar is for you.

Join our panel of successful shop owners as they share the proven marketing strategies, common mistakes to avoid, and practical lessons they've learned through years of real-world experience. You'll discover what's working today, how to measure success, and how to build a more predictable flow of customers into your shop.

register now!

What You'll Learn:

  • How to organize your financials so you can trust what your P&L is telling you

  • Which numbers the top shop owners actually pay attention to every month

  • How to spot bookkeeping mistakes that can make your shop’s profitability look wrong

  • How to identify whether a bad number is an accounting problem or an operational problem

  • How to turn what you see on your P&L into specific actions that improve your shop

MEET YOUR PANEL

Michael Rosenberger

Shop Fix Academy CEO

Michael Rosenberger, affectionately known as "The Berg," has spent more than 25 years in the automotive industry...

He got his start as a technician in his father’s Midas shops and worked his way up through service writing and shop ownership. After purchasing Tommy’s Hi Tech Auto in Denton, TX, he scaled the business from $860K to $7.5M across two locations, including a European specialty shop in Plano. In 2019, Michael joined Shop Fix Academy as a coach while continuing to run his shops remotely. His practical leadership style, passion for problem-solving, and deep industry knowledge quickly earned him respect across the organization. In 2024, he stepped into the role of CEO, leading Shop Fix through rapid growth as it expanded to serve more than 1,100 shop owners nationwide.

Michael is proud of what he’s built, but his greatest joy comes from being a husband to Jessie and a dad to Wade, Ivy, Leo, and Owen. He loves playing pickleball, early morning routines, and family trips. He’s especially grateful that entrepreneurship has given him the one thing he values most—more time with his family. His mission is to help other shop owners do the same: grow strong businesses, lead with integrity, and create freedom through smart systems and solid leadership.

Brandon Peavy

Shop Owner, Shop Fix Academy Coach

Brandon Peavy brings emergency service leadership and business acumen into the automotive repair industry...

Before entering the repair world, Brandon spent 15 years as Chief Operations Officer for a regional EMS agency, following a distinguished career as a firefighter and paramedic.

In 2005, he founded his own ambulance company, which expanded across three regions and employed over 75 people at its peak. Today, Brandon owns five thriving automotive repair shops in Harrisonburg, Virginia, and is on track to generate over $9 million in revenue in 2026.

In addition to his automotive businesses, Brandon owns and operates, alongside his wife Kasey, a successful urgent care center as well as an aesthetics and wellness company, continuing his long-standing commitment to serving his community through both healthcare and business leadership.

As a Shop Fix Academy coach, Brandon is known for his sharp operational insight, team leadership, and ability to scale businesses with clarity and purpose. His background in high-pressure, high-stakes environments has equipped him with a unique perspective on systems, efficiency, and team performance. Outside of work, Brandon is a proud husband and father of four, with children ranging in age from toddlers to teenagers. He thrives on building strong teams, both at home and in business.

Joe Valind

Shop Owner, Shop Fix Academy Coach

Joe Valind began his career as an automotive technician in 1995 before becoming a successful shop owner...

In 2005, he purchased Auto Safety Center, where he had been working, and transformed the business from 3 service bays and $500,000 in annual revenue to an impressive 30 service bays across 4 locations, targeting $10 million in revenue. Remarkably, all of this growth has taken place in the last 6 years. Joe attributes his success to transitioning from wearing all the hats in the business to hiring and cultivating top talent.

In 2018, Joe became a Shop Fix client, looking to finally take charge of his runaway business. In 2021, he became a business coach for Shop Fix Academy, where he now coaches over $97M in revenue each year, helping clients improve their auto repair shops and become the best version of themselves.

He enjoys public speaking and is a regular speaker at Shop Fix conferences, sharing his knowledge and inspiring others in the industry. Married to his high school sweetheart since 2001, Joe and his wife have four children. His story is one of dedication, growth, and leadership, making him a trusted voice in the auto repair industry and a highly regarded business coach.